Beauty and skincare have been latching onto the concept of 'organic' for the longest time and to this day, this word has gained cult status as people become more conscious and weary of the chemicals they use.
Last year, the organic and natural cosmetics industry hit an all-time high of $7 billion! Botanical brands have been growing 20% annually and are expected to double in market share in the coming years.
People aren't just eating organic, they are bathing, wearing, breathing and sleeping on it. (heard of the organic bed anyone?)
But here's the truth…
Organic isn't really organic unless…
It is certified by the USDA which is the ONLY organization that is qualified to certify something (anything) as organic.
Basically, you can't say something is organic unless all ingredients used, even in the packaging and production, meet USDA's stringent standards required for organic food.
But here's the catch…
USDA certified organic product is still allowed a certain percentage of non-organic ingredients.
This means that even though a product contains 70% organic ingredients and the rest well…nondescript…it can be still labeled 'organic'.
Which is a pretty scary thing because a beauty product can contain 70% water and 30% synthetic chemicals and still be labeled 'organic'. Uh huh…
Loads of personal care companies do it. And they all claim to be 'natural' and 'organic'.
So how do you really know if organic is truly organic?
Always read the labels and check them thoroughly.
If the USDA label is missing but the word 'organic' or 'natural' is plastered all over the packaging warning sirens should come up. The product might not be organic after all. GASP!
But organic doesn't necessarily mean the product will suit you completely. Organic products can sometimes cause allergic reaction or after effects depending on your allergies or sensitiveness to the ingredients.
So while it may be 100% organic, it might not necessarily be better for your skin. Now that's food for thought.
Source:
http://www.time.com/time/specials/2007/article/0,28804,1714683_1714675_1714289-1,00.html
http://www.bellasugar.com/Get-Facts-Behind-Organic-Beauty-1078787
Thanks for sharing this helpful article.
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